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Peter Raulerson has co-authored a new book with two of his clients at IBM, Building Routes to Customers: Proven Strategies for Profitable Growth. The book explains how IBM, Cisco, Microsoft, Adobe, F5 Networks and over 400 other companies including venture-backed startups use the powerful Routes-to-Market (RTM) methodology to rapidly grow their revenues and profits in changing market conditions.

Check out the book's webpage for excerpts, videos and more info, including links to buy it at, Barnes & Noble and other retailers.

Check out the website of Peter Raulerson's consulting firm, Paramarketing, for info about his work and to contact him.